A modern redesign of a Polaroid advertisement formatted for Instagram

Background

I decided to take a stock image of a Polaroid camera and make an Instagram-style social media advertisement.

Design Considerations

Contrast

  • I deliberately utilized white space in this design as minimalism is something I struggle with. The color palette sampled from the rainbow logo on the camera itself contrasts with the large white field.

Repetition

  • Colors were sampled directly from the image to repeat the well-known rainbow design while not making the older camera look too faded

Typography

  • Various sources on the internet point to Frutiger Bold as being the base font for the actual Polaroid logo, and I wanted to stay true to the brand while still freshening up the image. The contrast with Sign Painter script looked classic and fresh.

Proximity / Alignment

  • Text has a strong right alignment with the camera image that contains white space to the left to provide “looking room” due to how the device was aligned in the frame.

Software Techniques

Photoshop:

  • Pen tool vector selecting and masking to remove the camera cleanly from the original background
  • Rectangle Shape tool for the rainbow boxes
  • Text Tool character modifications including changing some of the kerning of the original font
A modern redesign of a Polaroid advertisement formatted for Instagram

Credits

Original Image (Left): Credit Eniko Kis, Unsplash

Typography:
Frutiger Neue 1450 Bold, Fonts Empire
Sign Painter House Script, Fonts Geek